Goodwill Ambassador Statement

IHRDC-CIPDH GOODWILL AMBASSADOR STATEMENT

No: 093-12

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Certified by: THE BOARD OF DIRECTORS. 15.12.2021.

This document provides description of IHRDC-CIPDH Goodwill Ambassador meaning. It applies to all active duty of IHRDC-CIPDH staff. Ensure that all records created as a result of processes prescribed in this publication are maintained in accordance with IHRDC-CIPDH By-laws. Vigilance must be taken to protect Personally Identifying Information (PII) when submitting or sending nominations, applications or other documents to IHRDC-CIPDH agencies through public Internet, software applications, systems, e-mail, postal, faxing or scanning. The publication may supplemented at any level. All supplements must be approved by the IHRDC-CIPDH Board of Directors prior to certification and approval. Refer recommended changes and questions about this publication to any IHRDC-CIPDH office.

				Form Approved IHRDC-CIPDH No. 093-11
Public reporting burden for the collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to IHRDC-CIPDH Headquarters Services, Directorate for Information Operations and Reports. Respondents should be aware that notwithstanding any other provision of law, no person shall be subject to a penalty for failing to comply with a collection of information if it does not display a currently valid IHRDC-CIPDH control number.
1. REPORT DATE 12 DECEMBER 2021		2. REPORT TYPE		3. DATES COVERED 00-00-2021 to –
4. TITLE AND SUBTITLE *IHRDC-CIPDH GOODWILL AMBASSADOR STATEMENT*.				5a. CONTRACT NUMBER
				5b. GRANT NUMBER
				5c. PROGRAM ELEMENT NUMBER
6. AUTHOR(S). IHRDC-CIPDH Secretariat. IPCCT. M.Meroving.				5d. PROJECT NUMBER
				5e. TASK NUMBER
				5f. WORK UNIT NUMBER
7. PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES) INTERNATIONAL HUMAN RIGHTS DEFENCE COMMISSARIAT. CIPDH. USA. VA.				8. PERFORMING ORGANIZATION REPORT NUMBER
9. SPONSORING/MONITORING AGENCY NAME(S) AND ADDRESS(ES)				10. SPONSOR/MONITOR’S ACRONYM(S)
				11. SPONSOR/MONITOR’S REPORT NUMBER(S)
12. DISTRIBUTION/AVAILABILITY STATEMENT Approved for public release; distribution unlimited
13. SUPPLEMENTARY NOTES
14. ABSTRACT Adherence by IHRDC-CIPDH staff to the highest ethical standards is central to the work of the Organization and the maintenance of its good name. Putting Ethics to Work – A Guide for IHRDC-CIPDH Staff seeks to provide you with a better understanding of our ethical standards, so that they may be exercised each and every day as we conduct our work.
15. SUBJECT TERMS
16. SECURITY CLASSIFICATION OF:			17. LIMITATION OF ABSTRACT Same as Guide (SAG)	18. NUMBER OF PAGES –	19a. NAME OF RESPONSIBLE PERSON
a. REPORT unclassified	b. ABSTRACT unclassified	c. THIS PAGE unclassified

1.1 EXECUTIVE SUMMARY

IHRDC-CIPDH Goodwill ambassadors are qualified members that are experienced in the profession who voluntarily assist team in promoting our qualifications and professional standards to achieve maximum dissemination of human rights and freedoms among society.

They do this by communicating with local businesses, advocating the importance of professional qualifications and sharing best practice to influence sector frameworks.

IHRDC-CIPDH Goodwill Ambassador is a post-nominal honorific title, a professional occupation and/or authoritative designation that is assigned to a person who advocates for a IHRDC-CIPDH goals and aims on the basis of their notability such as a public figure, advocate or an authoritative expert.

1.2 INTRODUCTION

Using celebrities in marketing and advertising is a practice that dates back to the late 19th century. Over the last century, celebrities have become a major instrument with which the marketing and advertising industry promotes its products.

This is based on industry research that shows that celebrity-endorsed products generate more attention than those that do not. People will naturally gravitate towards products that celebrities endorse due to belief in the celebrity’s attractiveness, familiarity and likeability.

Evidence suggests that campaigns that use celebrities are very effective in promoting the corporate, product and service brands that they are associated with and this trend has increased every decade.

This statement assist IHRDC-CIPDH staff, partner non-governmental organizations (NGOs), consultants and celebrity advocates in designing, managing and implementing the IHRDC-CIPDH Goodwill Ambassador Program.

1.3 IHRDC-CIPDH GOODWILL AMBASSADOR GOALS

The goals of IHRDC-CIPDH Goodwill Ambassador are:

Create greater awareness among members of the public of the IHRDC-CIPDH agenda;
Bring to the attention of the public throughout the world the cases of political persecution, genocide, torture, racial discrimination and child abuse.

1.4 DUTIES OF IHRDC-CIPDH GOODWILL AMBASSADOR

The duties of a IHRDC-CIPDH Goodwill Ambassador will vary according to the needs of IHRDC-CIPDH and the interest and ability of the advocate to meet those needs.

Ordinarily, a IHRDC-CIPDH Goodwill Ambassador will be asked to:

Visit IHRDC-CIPDH office to gain a personal familiarity and understanding of the work of IHRDC-CIPDH and its partners.

Act as magnets to attract media attention and visibility to the human rights protection work of IHRDC-CIPDH and its partners.

Make public appearances, public service announcements and video news releases, and participate in press conferences and broadcast and print interviews to focus public attention on issues of the IHRDC-CIPDH mandate, such as political persecution, genocide, torture, racial discrimination in developing countries.

Participate in major, national IHRDC-CIPDH campaign activities.

Talk to government and other policymakers on issues of the IHRDC-CIPDH mandate.

1.5 IHRDC-CIPDH GOODWILL AMBASSADOR TITLES

There are two categories of IHRDC-CIPDH Goodwill Ambassadors:

Goodwill Ambassadors. This category is for people whose fame or influence transcend national and continental boundaries and are globally renowned, with broad appeal to engage in dialogue with IHRDC-CIPDH constituencies across the globe. They would then be in a position to promote the IHRDC-CIPDH globally.

Honorary Ambassadors. This title would be applied to celebrities who are known exclusively within their own countries. They may be recommended to the IHRDC-CIPDH Regional Directors. Any designations require the explicit approval of the IHRDC-CIPDH Secretary General.

1.6 Procedures for Working with IHRDC-CIPDH Goodwill Ambassadors

IHRDC-CIPDH Goodwill Ambassador’s participation in campaigns or projects may be requested by IHRDC-CIPDH headquarters and regional offices. The procedure for seeking the involvement of a Celebrity in a IHRDC-CIPDH -related campaign, activity or event is as follows:

Requests should be made at least three months in advance.
Proposals for IHRDC-CIPDH Honorary Ambassadors should be addressed to the IHRDC-CIPDH regional Office and for IHRDC-CIPDH Goodwill Ambassadors to the IHRDC-CIPDH President.
Proposals should include Requester’s office and contact information, primary purpose of the event,Date(s), time and location of the event.
IHRDC-CIPDH Goodwill Ambassadors should not be over-used. Care must be taken to ensure that there is always a sound, strategic reason and plan behind their involvement in any particular activity or event. A plan of action, deliverables and indicators of success should be developed and agreed upon by all parties prior to committing to an event, activity or campaign.

1.7 Planning, Managing Missions and Events .

The missions of IHRDC-CIPDH Goodwill Ambassadors to the field or to events organized by IHRDC-CIPDH, partner NGO or IHRDC-CIPDH country office can create visibility and awareness for specific campaigns and strengthen policy dialogue both in program and donor countries. The missions may be proposed by IHRDC-CIPDH, partner or IHRDC-CIPDH country offices.
All IHRDC-CIPDH country offices or partner requests for missions by IHRDC-CIPDH Goodwill Ambassadors must be made through IHRDC-CIPDH Secretariat. No IHRDC-CIPDH Goodwill Ambassadors should be contacted directly. It is important to make the request as far in advance as possible. Where appropriate, requests will be discussed with relevant units at headquarters. When a request is approved, IHRDC-CIPDH secretariat will contact the country IHRDC-CIPDH representative in the proposed host country to discuss the proposal and obtain information on who in the country office will coordinate the visit.
For missions by IHRDC-CIPDH Goodwill Ambassadors, all preparations, logistics, press events and other details of field visits are to be coordinated with IHRDC-CIPDH secretariat.
For IHRDC-CIPDH Honorary Ambassadors, details of missions or work of those celebrities should be reviewed and must be approved by the IHRDC-CIPDH Country Representative.

1.8 Conditions of Service

IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors shall be designated for a period of two years, renewable, based on mutual agreement by the parties on the basis of satisfactory fulfillment of the role and their demonstrated interest in continuing the relationship.
IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors shall not be paid a salary, although a symbolic payment of $1 per year or equivalent may be granted to them.
IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors who are authorized to travel at IHRDC-CIPDH expense or who are requested to perform services on behalf of the IHRDC-CIPDH shall, in the event of injury, illness or death attributable to the performance of duties on behalf of the IHRDC-CIPDH, be entitled to compensation in accordance with IHRDC-CIPDH/113-23/1.
IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors shall be fully responsible for arranging, at their own expense, such life, health and other forms of insurance covering the period of their services on behalf of the IHRDC-CIPDH, as they consider appropriate. They are not eligible to participate in the life or health insurance schemes available to IHRDC-CIPDH staff members. The responsibility of the IHRDC-CIPDH is limited solely to the payment of compensation under the conditions described in IHRDC-CIPDH/113-23/1.

1.9 Communication and Information

The designating IHRDC-CIPDH Offices shall ensure that the special skills and talents of all designees are well utilized for the benefit of the Organization, and that designees are provided with regular and appropriate guidance on their activities on behalf of the IHRDC-CIPDH. The designating IHRDC-CIPDH Offices shall consult the IHRDC-CIPDH secretariat on activities involving IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors, as appropriate.
The designating IHRDC-CIPDH Offices shall facilitate communication between their headquarters and field offices regarding the involvement of IHRDC-CIPDH Goodwill Ambassadors and and Honorary Ambassadors in appropriate field-level activities and events.
Each designating IHRDC-CIPDH Office shall maintain an updated list of its Honorary Ambassadors. The designating IHRDC-CIPDH Offices shall ensure that all changes in the status of their designees are communicated in a timely way to the IHRDC-CIPDH Secretary, and are reflected in the relevant public information materials in a timely manner.

1.10 Termination

The designation of a IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors shall be terminated if, in the view of the Head of the relevant IHRDC-CIPDH Office the designee is unable or unwilling to carry out the role envisaged in the terms of reference, if the IHRDC-CIPDH Goodwill Ambassadors and Honorary Ambassadors engages in any activity incompatible with his/her status or with the purposes and principles of the IHRDC-CIPDH, or if the termination is in the interest of the Organization.

This publication is a joint effort of the IHRDC-CIPDH and the IPCCT Management.

IHRDC-CIPDH OFFICE

Tel/Fax: +1 (714) 618-02-58
E-mail: official@ihrdc-cipdh.agency
Website: http://ihrdc-cipdh.agency

Issued December 2021

All exception-to-policy requests will be submitted through official@ihrdc-cipdh.agency